Search Engine Optimization


At Compass Point Media, we avoid acronyms. We figure you have a bunch of acronyms in your business already. We excel in taking the work that we do and translating it into your language - we will speak to you in English, not "tech".

After reviewing Fox River Bed & Breakfast for optimization, we found there was very little we could do to improve on the current Search Engine Optimization already in place by Compass Point Media. Very nice work!
J. Parker, MainStreetHost.com
Learn about Search Engine Optimization
One of the common plain-english questions we are asked is, "how can you get me to the top ten of the search engines"? To answer this question, we have come up with something we call Common Sense SEO (SEO means "search engine optimization"). We normally go over this in our first meeting with you (and what you see below is very simplified from the research available), but in a nutshell the answer is:

  1. No one can guarantee you a (free) placement in the top 10 - but there are effective ways to pay for that position
  2. When you seek to be ranked highly, you need to decide what specific terms you wish to be ranked FOR
  3. Your content must be relevant to the terms you want to be ranked for
  4. We help you write or develop your site content based on common sense and some basic principles that have worked for us over the years
  5. Honesty, not gimmicks, should be the foundation of your content and marketing
  6. Plan your website's content for the long term


We review these principles with you on our first meeting and have a lot of internal resources we use (and you can use also) in order to be comfortable with this part of your site's development. We look forward to discussing this with you in our first meeting - give us a call today!